AI is becoming more common in various industries like education, supply chain, healthcare, and content creation. You’ve probably heard of ChatGPT, OpenAI’s content generation tool. This AI program can create an entire article or even a research paper in a matter of minutes. All you have to do is ask.
So, does this mean human content writing is not needed anymore?
Not really.
While AI can produce grammatically accurate text, it can’t replace human copywriting entirely.
In this post, we’re giving 5 reasons why human content writing beats AI-generated content when it comes to growing your business.
AI Content Lacks Creativity and Personalization
Human creativity plays a big role in writing, which is something that artificial intelligence can’t match. While AI can produce a ton of content fast, it just can’t add that special touch. AI content generators can’t copy a human writer’s creativity, storytelling abilities, or empathy, all of which are important for keeping your audience interested.
Experienced content writers understand that emotions are crucial for good writing. They know that creativity makes content more interesting and that people are more likely to share pieces of content they connect with emotionally. This is true for any type of content, be it a social media caption, marketing message, or educational article.
AI Can’t Optimize Your Content for SEO
In 2024, search engine optimization is still a great way to make your brand more visible and attract new customers. In fact, 80% of marketers plan to keep or even raise their SEO budget this year.
SEO is very important for your business because the higher you rank on search engines like Google, the more sales you get. The trick is to make sure that your content matches your audience’s needs.
Well, this is another area where AI fails to shine. Knowing what your audience needs means anticipating which keywords they’ll type into Google. And this is too complex a task for an AI writing bot.
Human copywriters are trained to identify and incorporate such keywords naturally throughout the content so as not to disrupt readability. They will also add internal and external links to bring credibility, enhance UX, and further improve SEO efforts. So, while there are many websites that offer AI SEO optimization, human skills are still the most effective.
AI-Generated Content Can Harm Your SERP Rankings
AI content generators search the internet and compile text to match the format and keywords you have given in the prompt. However, this often results in content that lacks quality and consistency. Moreover, content assembled from various sources can breach Google’s “stitching and combining” guidelines.
Another concern is that AI-generated content is completely opposite of what Google favors: “helpful content written by people, for people”, according to the company’s helpful content update. Search engines notice if your content is copied or doesn’t flow well. If this happens, your pages’ SERP rankings will likely suffer.
Search engines may also flag content that resembles already published content as AI often draws from similar sources. I mean, what are the chances you and a few more business owners around the world are using AI to write an article on the same topic?
AI-generated Content Is Often Inaccurate
If you open ChatGPT, you’ll notice that at the bottom of the page, it says “ChatGPT can make mistakes. Consider checking important information.” Yup, even AI itself is aware that the content it produces is not always accurate.
This is because AI algorithms analyze existing internet content, so they might end up serving you with outdated information. Also, AI-generated content often presents “facts” without giving sources to back them up.
Having inaccurate or incomplete content can hurt a company’s reputation. Even though AI tries to be accurate, it doesn’t have human experience and intuition, which are crucial for doing this job well. That’s why human editing is still necessary. So, even if AI speeds things up, you’ll still need a human to sit down and go over your articles and ensure quality.
AI Content Comes with Certain Safety and Legal Concerns
Content generated with AI tools often creates materials very similar to what’s already published on the internet. In addition to potentially breaking copyright laws, this can make your company’s marketing efforts look sloppy. Also, sometimes this content can be harmful or offensive to some people, which can really damage your brand’s reputation.
It’s important to understand that tools like ChatGPT, Perplexity AI, and Bard are powerful tools and as such, they can be misused. People with bad intentions might use ChatGPT to pretend to be someone else in a phishing scam, steal sensitive data, or spread fake news. Because ChatGPT can provide answers on almost any topic, there have been cases where users asked how to make explosives, which adds to the controversy.
Final Verdict
In the long run, human writers are always a better option than AI. Even though tools like ChatGPT can churn huge volumes of content fast and at a low cost, they aren’t able to provide the same level of personalization as human writers. In addition, AI content might not always be accurate or unique.
An experienced human writer can produce content that fits your business’s needs. They are also more creative with how they structure and format content. Plus, when you work with a human writer, you can expect them to check the facts and cite their sources to add credibility. So, if you want content that’s high-quality and unique, hiring a human writer might be worth it in the long run.
At Digitapult, we believe in the ability of the human mind to create content that really stands out. Schedule a call with us today to uncover how we can help your marketing efforts with content created by people for people.
