Let’s cut straight to the chase: the first (and most important) sign that your business needs professional content writing services is realizing the importance of content marketing. Research shows that 76% of marketers think content marketing is great for generating leads and customer demand. Additionally, 63% believe it helps keep audiences engaged, and 50% say it builds loyalty with current customers.
So, if you haven’t jumped the content marketing bandwagon yet, you’re missing out.
Whether your goal is to reach new customers, keep your current audience interested in your offer, or boost your reputation as an industry expert, quality content can help you reach that goal.
If you’re ready to allocate a portion of your budget to content marketing, perhaps it’s time to hire a content marketing agency.
Still not sure now is the best time to do it? In this article, we’ll highlight 8 clear signs indicating that it’s time to consider professional content marketing services.
Your Website’s Traffic and Conversions Are Declining
If your business website isn’t getting a lot of traffic, it might be because your content is poorly written. An experienced content writer can help you by consistently producing high-quality content that matches your audience’s needs and behaviors.
This will improve your website’s SEO and increase your chances of ranking higher in SERPs, making it easier for people to find your business online. More web traffic means more opportunities for converting visitors into paying customers.
You Can’t Keep Up with the SEO Requirements
Speaking of SEO, nearly 70% of marketers understand its importance and dedicate time to it. However, because search engine algorithms are constantly changing, it can be difficult to stay on top of them. That’s why it’s a good idea to have a content writer who can keep up with these changes, collaborate with your SEO team, and quickly adjust content to meet the needs of search engines.
A good writer will not only incorporate relevant keywords naturally throughout your content but will also make sure that your content is relevant and easy to read. Quality, original, and authoritative content is the main factor that boosts your search engine rankings.
You’re Seeing High Bounce Rates
As you probably already know, the bounce rate shows if our content meets users’ needs and keeps them interested. So, if the percentage of people who leave your site after viewing just one page is very high, it could mean that your content is unappealing to your audience.
A skilled content writer can fix this by getting to know your audience, improving your content’s readability, and using tactics like interesting topics and SEO keywords. Before long, you’ll attract the right people, i.e. those searching for the solutions your business offers.
Your Content Is Not Engaging
Some people believe that the main goal of content creation is to boost your search engine rankings by using relevant keywords. But that’s just one aspect. The real aim of putting out content on your website is to connect with your readers. So, if you’re not getting many views, comments, or likes, it might be time to hire a professional.
A skilled content writer can create content that connects with readers and gets meaningful feedback. It’s all about giving your audience what they want consistently and doing it consistently, without compromising quality.
Your Brand Narrative Lacks Consistency
Maintaining brand consistency means sticking to the same standards across different platforms. If your brand isn’t consistent, it can lead to losing loyal customers and decreased revenue. If that’s the case, your company might lose out to smarter competitors in the long run.
If your audience can’t clearly recognize your brand’s personality or understand your brand story, it’s time to hire a content writer to help create a more consistent brand image. The content writer’s job is to harmonize your content narrative by using the right language and tone while staying true to your brand’s identity.
Your Sales Aren’t Growing
The three main goals of producing content are to increase sales, connect with customers, and make more people aware of your brand. As a business owner, you know your business inside out. But it’s important to share this knowledge with your customers on your website in a way that’s catchy and easy to understand.
If your sales aren’t improving over time, it means your website content needs a boost. A professional content writer can help by creating content that connects with readers and building relationships that eventually increase sales. They simplify the content and optimize it for search engines, which helps it rank higher. This means more people see the company’s products, leading to a significant boost in sales.
Content Writing Distracts You from Running Your Business
If writing content eats up too much of your time, you might not be cut out to be your own content writer. A professional writer can produce 500-800 words of engaging, well-written, and SEO-optimized content in just one to two hours. In contrast, a beginner writer might take three to four hours to write a simple 1000-word article.
Spending this much time on a single piece of content will prevent you from focusing on other important aspects of your business. Yes, your website content won’t magically appear, but if writing it is getting in the way of growing your business, it’s time to hire a content agency.
Your Team Doesn’t Have the Expertise
Some business owners decide to build an in-house team of content writers. However, this can be quite costly. In-house writers require salaries and benefits like health insurance. Also, your team might lack the expertise of a content writing agency and not have enough time to handle everything. Digital marketing keeps evolving, making it tough for a small team to keep pace.
If you outsource your content creation, you get access to experts who can write content that meets your business needs. These writers have the knowledge and skills to produce relevant, unique, and up-to-date content that’s useful and engaging for your audience.
Final Words
With half of marketers intending to boost their content marketing budget in 2024, it’s clear that more people are acknowledging the importance of content in spreading brand awareness and engaging customers.
If any of the situations we talked about in this post sound like what you’re going through, the experts at Digitapult can help you. Our writers can help you get out of the rut of writing so you can focus on what you do best: running your business. Get in touch with us today to see how Digitapult can support you.
